Joining Forces with North American GHL Group to Build a Global Pet Industry Ecosystem Highland for PetKing Xinyi
A strong alliance invests in the Xinyi base, focusing on R&D, intelligent manufacturing, brand incubation and digital operation to build a world-leading industrial ecosystem highland.
Recently, KIVI Group officially signed a strategic cooperation agreement with GHL Group, a well-known pet industry investment institution in North America. The two parties will jointly invest in building the PetKing Xinyi Global Pet Industry Ecosystem Base, creating an international industrial highland integrating R&D, intelligent manufacturing, brand incubation and digital operation.
From "Made in China" to "Created Globally"
This cooperation is an important move in PetKing's globalization strategy. GHL Group has mature brand channels and consumer market insight in North America, while KIVI possesses complete industry chain integration and intelligent manufacturing capabilities. With complementary advantages, the two parties will incubate emerging brands for the global market around the three tracks of pet food, intelligent supplies and health services.
"The Xinyi base will be not only a production center, but also a hub for innovation and brand incubation." The project head explained that the base plans to establish a cross-border R&D center and a livestream e-commerce base, leveraging the digital operation system to achieve efficient collaboration from product definition to global distribution.
Four Engines of the Ecosystem Highland
- R&D engine: A cross-border joint laboratory targeting frontier nutrition and intelligent hardware.
- Intelligent manufacturing engine: Flexible production lines supporting multi-category, small-batch and fast-iteration.
- Brand engine: An incubation platform empowering new brands to grow globally from 0 to 1.
- Operation engine: A data platform connecting the full chain to improve global fulfillment efficiency.
Connect the world with an open ecosystem, and let Chinese pet industry brands reach global markets.
With the advancement of the Xinyi base, PetKing's industry map of "rooted in China, connected globally" will become clearer, setting a new paradigm of open collaboration for the industry.