About Us

COMPANY

Company Introduction

KIVI International Group Co., Ltd. (KIVI Group for short) is headquartered in Beijing, dedicated to building a new-generation industrial investment platform in the AI era.

Upholding the development philosophy of "New Era, New Model, New Value" and the core values of "Benefit the Country, Benefit the People, Benefit Others, Benefit Myself", the Group innovatively implements a new model of offline industrial intelligent bodies plus online S2B2C integrated industrial operation. Focusing on the three core tracks of cross-border industry, pet industry and health technology featuring "Heaven, Earth and Human", and relying on the standardized carrier of one platform, three centers and deep integration of secondary, tertiary and quaternary industries, empowered by the digital industrial AI middle platform and a nationwide urban partner system, it builds a modern industrial ecosystem of "solid manufacturing + digital trade + global circulation + industrial incubation".

KIVI was founded by Zhu Yuanming, Vice Chairman of the China Chamber of Commerce in the UK, who also serves as Group Chairman. The Group operates a modern matrix-based governance structure, under which there are three core entities: KIVI Holding Group, KIVI Technology Group and KIVI International Group. With more than ten provincial and municipal key industrial benchmark projects in China, and overseas exhibition bases and business networks covering key global markets such as North America, Europe and the Middle East, it is a benchmark platform enterprise for domestic industrial digitalization, the implementation of new-quality productive forces and high-quality development of foreign trade.

KIVI modern industrial ecosystem and global layout

BRAND

Brand Introduction

PetKing is the flagship brand of KIVI Group's full pet industry chain complex, and also China’s first S2B2C full-chain pet industrial ecosystem with “Three Categories & One Service” (pet food, pharmaceuticals, supplies and services) as its core framework.

The brand makes deep deployments in the core track of the "pet economy", integrating six core business segments: pet manufacturing, health and medicine, offline services, digital e-commerce, cross-border trade and industrial incubation. Focusing on the development directions of platformization, intellectualization and internationalization, it is committed to building a new-generation full-lifecycle, all-scenario and globalized pet industry complex.

PetKing's business territory fully covers eight core segments: pet product R&D and manufacturing, pet medical care and grooming, live pet trading, chain store operations, livestream e-commerce new retail, professional talent cultivation, industry events and exhibitions, and cross-border trade. Adhering to the industry dual-circulation pattern of "deepening and improving domestically, expanding territory globally", it is an innovative pet industry project prioritized and supported by the government-enterprise collaboration.

Three Categories & One Service

Rooted in independent R&D and flexible intelligent manufacturing, extended by one-stop comprehensive services, building the core product and service matrix of the pet industry.

Premium Pet Food

Premium functional staple food, nutritional snacks, prescription fresh food and more. Relying on our own R&D laboratory and standardized production base, we guarantee quality and stable supply from the source.

Intelligent Pet Supplies

Smart feeding devices, smart litter boxes, professional grooming equipment, smart pet home appliances and more, enhancing the pet-keeping experience and care efficiency through technology.

Health Care Products

Compliant and safe pet health care products for skin, oral health, deworming, post-operative recovery and more, building a scientific pet-keeping health defense.

One-Stop Pet Services

Covering the full lifecycle of pets: specialty diagnosis and treatment, refined grooming and beauty, star-rated boarding hotels, behavior training, live pet breeding and trading, themed photography, pet aftercare, events and exhibitions, vocational training and other derived scenarios.

BUSINESS MODEL

Business Model and Value Planning

S2B2C full-chain operation that connects source factories to end consumers, building a sustainable pet industry ecosystem.

S2B2C Full-Chain Industry Operation Model

S · Supply chain platform Factory traceability live stream

B · Business Partners Influencer matrix · Live e-commerce

C · Consumers Pet MALL · Omnichannel services

KIVI PetKing abandons the drawbacks of traditional multi-level distribution in the industry and takes direct supply from source factories as its core competitiveness. Through three systems of factory-traceable livestreaming, influencer matrix product promotion and official brand self-livestreaming, it builds an integrated digital e-commerce marketing matrix. Offline, it creates an immersive pet MALL complex to realize online-offline traffic interconnection, precise user sedimentation and continuous repeat purchase conversion. It also builds a two-way cross-border trade system to promote domestic brands going global and to introduce overseas quality resources.

Industry Value

Integrating dispersed domestic SMEs in the upstream and downstream of the pet industry, optimizing industry structure, reducing operating costs, and driving the industry to transform and upgrade toward standardization, normalization and intelligence.

Social Value

Improving the pet-friendly supporting service system in cities, cultivating high-quality professional talent, creating diversified employment and entrepreneurship opportunities, and actively popularizing the concept of scientific pet-keeping.

Development Roadmap

01

Short Term

Solid Foundation

Promoting the landing and operation of pet industry complexes in multiple cities nationwide, improving the proprietary platform system and all-category brand product matrix, and building a mature and stable domestic digital distribution network.
02

Mid Term

Scale Expansion

Building a national chain-based, standardized pet complex service brand, becoming a leading domestic cross-border pet export service platform, and precisely incubating quality start-up projects in segmented tracks.
03

Long Term

Global Benchmark

Deepening the global pet industry layout, building an integrated, globalized pet industry ecosystem, and creating a world-class benchmark IP for pet health and pet consumption.

OUR ADVANTAGES

Our Advantages

Five core capabilities build a moat that is hard to replicate.

01

Full-Industry-Chain Closed-Loop Advantage

Covering the full industry chain tracks of R&D, manufacturing, sales, service, training and cross-border trade, forming a complete industrial closed loop and building differentiated, high-barrier core competitiveness.

02

AI-Driven Digital Intelligent Operation

Equipped with a dedicated pet industry AI data platform, we manage production processes, store operations, user demand and traffic conversion with full-dimensional precision and intelligence.

03

Government-Business Collaboration and Policy Empowerment

As a benchmark pet industry project for key industry investment in many regions, it enjoys dedicated industry support policies and possesses the scale development capability of rapid landing and nationwide replication.

04

Full-Dimension Intellectual Property Layout

Completing the all-round intellectual property layout of the "PetKing" full-category trademarks, product technologies and operation systems, building the core asset system of an independent brand.

05

Globalized Supply Chain System

Deeply integrating domestic and overseas production, sales, channel and technology resources, we build a stable and efficient dual-circulation supply chain system at home and abroad, broadening the boundaries of industrial development.